Following keywords are related to articles published in press media.
Each topic is profound elaborated and permanently updated by the author for management consulting, keynotes and short speeches, online conferences, corporate seminars, and it is offered in English, German, Spanish.
Brand Building has now become an important factor in all businesses through Social Media. It should represent the values that can be permanently made available to customers and employees. Means people don’t buy products or services, they buy relationships, stories and magic. As result business owners and managers have to engage clients in a way they never had to before.
Crisis Management deals with a disruptive and unexpected event that threatens to harm a person, an organization or its stakeholders.
Dialog Creation starts use social media, blogs, reviews and content to not just share news or products, but to connect and to talk.
eCommerce international and in emerging markets. eCommerce B2C (business-to-consumer) defines a commerce transaction between a business or online retailers and their consumers. eCommerce B2B (business-to-business) channels are inherently more complex than traditional B2C ecommerce.
Influencer Marketing with popular individuals engaging potential buyers and qualified audiences using social media.
Investor Relations is a strategic two-way communication between the company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving high valuation.
Marketing is the process of developing and influencing consumers why they should choose a certain product or service for their satisfaction. Creating a demand has nothing to do with selling which means using techniques of getting people to exchange their cash for a product or service.
Out of the generationXYZ the genY or the Millennials set to overtake older consumers known as Boomers as the biggest spenders. This will affect i.e. the luxury industries like the Real Estate or Yachting Industry where Corporations still design what is possible and not what is needed in an increasingly customer-centric market.
Public Relations and journalism have similarities in the work. It is divided to various types, the product public relations, financial public relations, corporate public relations, employee public relations and government public relations.
Web Applications are client–server programs on PC or Mobile devices delivering information to user interfaces for websites, shops, mails etc. using a web browser system. The client-side script (Html, JS, etc.) deals with the presentation of the information while the server-side script (PHP, Python, ASP, MySQL, etc) deals with all the hard stuff like storing and retrieving the information.
- SOURCE: Headlines from seminar concepts by Norberto Moreau, Management Consulting.