Brand Building has now become an important factor in all businesses through Social Media. It should represent the values that can be permanently made available to customers and employees. Means people don’t buy products or services, they buy relationships, stories and magic. As result business owners and managers have to engage clients in a way they never had to before.

Crisis Management deals with a disruptive and unexpected event that threatens to harm a person, an organization or its stakeholders.

Dialog Creation starts use social media, blogs, reviews and content to not just share news or products, but to connect and to talk.

eCommerce international and in emerging markets. eCommerce B2C (business-to-consumer) defines a commerce transaction between a business or online retailers and their consumers. eCommerce B2B (business-to-business) channels are inherently more complex than traditional B2C ecommerce.

Influencer Marketing with popular individuals engaging potential buyers and qualified audiences using social media.

Investor Relations is a strategic two-way communication between the company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving high valuation.

Marketing is the process of developing and influencing consumers why they should choose a certain product or service for their satisfaction. Creating a demand has nothing to do with selling which means using techniques of getting people to exchange their cash for a product or service.

Out of the generationXYZ the genY or the Millennials set to overtake older consumers known as Boomers as the biggest spenders. This will affect specially luxury industries like the Yachting industry where shipyards still design what is possible and not what is needed in an increasingly customer-centric market.

Public Relations and journalism have similarities in the work. It is divided to various types, the product public relations, financial public relations, corporate public relations, employee public relations and government public relations.

Web Applications are client–server programs on PC or Mobile devices delivering information to user interfaces for websites, shops, mails etc. using a web browser system. The client-side script (Html, JS, etc.) deals with the presentation of the information while the server-side script (PHP, Python, ASP, MySQL, etc) deals with all the hard stuff like storing and retrieving the information.

Algorithms put the science in computer science and set steps for a computer program to accomplish a task. They are changing always faster and became meanwhile a challenge for marketers. [en]

Altered Reality which includes Augmented Reality (AR), Virtual Reality (VR) or Mixed Reality (MR) can be applied to many industries and their product presentation in shops or on fairs to reach consumer segments at home.

Artificial Intelligence (AI) technology is increasingly prevalent in our everyday lives giving us an augmentation of our human capabilities.

Big Data means beside the storage of information the use of predictive analytics, user behavior analytics or certain other advanced data analytics methods that extract value from data.

Bioinformatics is nowadays a modern computational biology using algorithmic approaches and software tools for understanding biological data.

Blockchain solves the problem of manipulation with a network of nodes and is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.

Cognitive Processes describes the ability to quickly and effectively perform complex and challenging tasks based on existing knowledge. Neural connections in the brain perform this important task in today´s world.

Cybersecurity means to design and build secure systems to prevent vulnerabilities in current digital system design flows and the physical attacks to these systems.

Data Protection became a challenge for corporations to realize data privacy as laws and regulations change constantly.

Digital Disruption is the transformation through new digital technologies changing industries and business models.

Digital Tools, SocialMedia etc. can help you the most to make businesses far more powerful and private life more sophisticated.

eCommerce international and in emerging markets. eCommerce B2C (business-to-consumer) defines a commerce transaction between a business or online retailers and their consumers. eCommerce B2B (business-to-business) channels are inherently more complex than traditional B2C ecommerce.

Executive Leadership is the ability to manage, direct, influence and guide employees in an organization to success.

Facial Coding is used to identify facial expression using emotion-inspired artificial intelligence. It is basically known through face recognition on mobile phones and cam surveillance since years in China. Furthermore it provides insight into how people really feel, rather than how they say they feel.

Fraud Management uses data analytics and machine learning to monitor payments and nonmonetary transactions.

Internet of Things (IoT) is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and connectivity which enables these objects to connect and exchange data.

Out of the generationXYZ the genY or the Millennials set to overtake older consumers known as Boomers as the biggest spenders. This will affect specially luxury industries like the Yachting industry where shipyards still design what is possible and not what is needed in an increasingly customer-centric market.

Robotics and autonomous systems will provide scientific, social and economic benefits through cutting-edge science, increased productivity and human safety.

Staff Digital Development fosters now-a-day continual learning by providing innovative, high-quality programs, resources and services because of rapid advances in technology. Related to the Digital Disruption in process the Chance by Change has to be sold with a personal advantage.

Technology Architecture describes the infrastructure required to support applications, operations, and reporting requirements.

Toxic Employees not only cause harm, their negativity and toxicity spread like germs in the workplace.

Virtual Agents are bots providing automated services.